Earlier this month, our CEO and co-founder Tal Zackon sat down with PayPod host Kevin Rosenquist to share the story behind TRES — from startup origins to how we’re solving one of Web3’s toughest operational challenges: financial visibility across decentralized ecosystems.
Here’s a recap of that conversation, and a deeper look into why we’re building what we’re building.
From Special Forces to Finance Infrastructure
Tal’s path to launching TRES wasn’t a straight line. After serving in Israel’s special forces and spending several years as a venture capitalist, he realized the best way to truly understand what makes a great company was to build one himself. That mindset — of relentless curiosity and a drive to win — still fuels our team every day.
Why We Started TRES
We didn’t set out to build “a crypto accounting tool.” We saw something bigger. We noticed Web3 companies struggling to report basic financials, reconcile wallets, or even answer simple treasury questions. On-chain activity was exploding, and the data was growing more fragmented by the day. Legacy tools weren’t built for this. So we decided to build something that was.
Today, TRES is a financial data platform purpose-built for digital assets. We help companies monitor, manage, and make sense of their finances across 160+ networks and every kind of digital transaction — from staking rewards and swaps to bridge transfers and cold storage.
What We Built
At our core, we’re a data company. When we work with a customer, we build a Web3 financial data lake tailored to their organization. From there, we layer on products like:
- TRES Query — an API-first data engine
- Financial OS — our intuitive interface for finance teams
- Proof of Funds — a reconciliation and attestation tool used by top fintechs and exchanges
- TRES Analyst — our newest product, using AI to answer finance questions in plain English
It’s not just about reports. It’s about clarity, speed, and confidence.
Solving for Complexity, Not Just Compliance
Reconciling assets across dozens of chains and hundreds of tokens is exponentially harder than traditional finance. Our Collector engine ingests blockchain data, normalizes it, and makes it readable and actionable for finance teams — no matter how crypto-native (or not) they are.
We’ve also learned that building software isn’t enough. Many teams need education and hands-on guidance to get started, especially when compliance and legal exposure are on the line. We take pride in meeting customers where they are and turning complexity into clarity.
Building Trust in a Volatile Space
We’re proud to work with fintechs, exchanges, and institutions who care about transparency. For them, managing customer funds isn’t just about good UX — it’s about proving they’re doing it right. Our Proof of Funds product helps them do exactly that, reconciling on-chain data with internal records and flagging issues before they become problems.
It’s not just internal ops — it’s customer trust. And it’s become one of our most impactful offerings.
AI + Financial Data = A New Era of Crypto Ops
We recently rolled out TRES Analyst, a natural language interface powered by OpenAI models that lets teams ask real questions of their data — no SQL or dashboards required. Want to know how much ETH you held three years ago and what it was worth? Just ask.
We see this as a turning point. AI is not a gimmick here. It’s a tool that finally makes crypto financial data as easy to understand as traditional systems — and in many cases, more powerful.
Looking Ahead
As Tal shared in the podcast, we’re just getting started. Our mission is to be the infrastructure layer for any company engaging with digital assets. We’re here to take care of the back office — so you can focus on building, scaling, and operating with full confidence.
If you haven’t yet, check out the full conversation on YouTube or reach out to see how TRES can help simplify your crypto operations.
—
The TRES Team
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