For most people reading this, today is just another day.

However, for the TRES team, this day will be marked as the day that everything changed. This is the day when the same phrase we’ve been hearing since we were kids got a new meaning. 

“Hard work pays off”.

Since Eilon and I started building TRES we never really talked about the core values that led us. Not because we didn’t want to, but because we believe that actions speak louder than words. 

We wanted to lead by example. So we did.

We’ve been grinding and pushing (my team loves it when I slack them “push, push, push”, since day 0 and I’ve never stopped). As we learnt in our military units, never look to the side, only focus on what’s in front of you. When you climb the mountain, the only time you’re allowed to look around and appreciate the view is when you’re on top.

Today we finally made it to the top.

Fireblocks have been a partner of ours since day one. It took us about two years to strike the official partnership that we were after, but as both companies are “pretty Israeli”, we share a similar DNA. 

Since the beginning of this relationship, the 1+1=3 was obvious. We at TRES did our best to deliver exactly what Fireblocks customers needed to make sure their financial operations ran smoothly and in a compliant manner, optimizing their Fireblocks experience. 

We kept growing, adding new features, launching new products and presenting operational and product excellence that didn’t go unseen. 2025 was a pivotal year for us and the ecosystem paid attention. Fireblocks saw the potential and decided that we should work together as more than just partners.

That’s why today isn’t just another day for us at TRES. We’ve officially been acquired by Fireblocks.

This is truly game-changing news, and I’m grateful for so many things. 

First and foremost is our amazing TRES team. I think every founder says how amazing their team is, but when it comes to TRES I will say one thing that encapsulates everything:

When a new team member joins the Israeli office I always have a 1×1 with them. Every time, without planning, I find myself telling them that I love our team events. Why? Because I really love spending time with the TRES people. They are smart, funny, hardworking and most importantly, they care. They care about their team mates and they care about our company. What else could I ask for?

Alongside our wonderful team, our customers and partners are the reason we were able to build a market leading product. The feedback, criticism, ability to be direct and work together to make sure we bring real value, that’s what drove TRES forward and made it what it is today. 

When a customer churned I could feel the pain in my bones, it was personal. My team laughs at me as I always say “nothing hurts like churn”. We didn’t have many who chose to leave us, but the ones who did I think about often. We learnt so much from these experiences, and we hope to win them back in the future.

Finally, I’m happy to say that our investors have really been our biggest fans. This sounds clichéd, but as a former VC I can say, it’s pretty rare. Ed from Boldstart has been supporting us since Eilon and I worked from Eilon’s living room. B from Faction was our growth engine pushing us forward and Alex from New Form was the one who told us to dream big. There were so many investors who believed in us and what we were building, thank you for being an instrumental part of our journey.

For companies engaging with Digital Assets, TRES solves one of the most important infrastructural business needs: Financial Operations. This isn’t going to suddenly stop, it will only become more important as blockchain becomes a core financial rail for day-to-day operations.

When you combine two market leaders in the infrastructure space for Digital Assets, you get an unstoppable machine, a one-of-a-kind operating system.

The acquisition of TRES by Fireblocks is not a consolidation play, it’s a paradigm shift for anyone interacting with Digital Assets on an institutional scale.

TRES will continue as a stand alone product, nothing changes for our customers and partners. Fireblocks will leverage their size and skill set to accelerate our growth, perfect our customer service, enhance our security and enterprise readiness and deepen our technological advantage. 

We can’t wait to get started.

Time to Push, push, push.

Tal Zackon, CEO & Co-Founder of TRES Finance

* This blog post was written without AI, only genuine thoughts and feelings. 

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